After reading and returning to it, i think this should be a textbook given to every fashion student. Ive been planning a commercial line for a while now and this book gave me amazing. Best reference books fashion merchandising and retailing. Get instant access to research, images, textbooks, and course materials.
There are a lot of great books about fashion, but these 12 will actually teach you something. Handbook of research on global fashion management and merchandising. Mastering fashion buying and merchandising management by shaw, david on nov162000, paperback book. Mastering fashion buying and merchandising management.
You can use it in your own business with some smaller changes. Visual merchandising for fashion basics fashion management. If you want to know what is fashion buying and merchandising, click. This overview is situated within the broader context of the fashion industry. Joi pratt, adjunct professor at berkeley college, new york, usa retail market analyst at the npd. A series of articles on fashion merchandising by vasant kothari 2.
From managing to merchandising basics fashion management koumbis, dimitri on. Fashion merchandising uses modern case studies and includes interviews from fashion gurus to establish a thorough understanding of each phase of development. Mastering fashion buying and merchandising management by. Mastering fashion buying and merchandising management macmillan master series ebook. This book will serve as a resource for years to come. Online shopping from a great selection at books store. View study tools, videos, lesson plans and instructor resources. Discover delightful childrens books with prime book box, a subscription that. From managing to merchandising basics fashion management 01 by dimitri koumbis isbn. Mastering fashion buying and merchandising management palgrave master realy good book that gives you the inside of a fashion brand and buying oganisation. Mastering fashion buying and merchandising management macmillan master. From managing to merchandising basics fashion management koumbis. Buy mastering fashion buying and merchandising management palgrave master.
This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. Im looking for a great book on merchandising especially for eretail. Choose from used and new textbooks or get instant access with etextbooks and digital materials. From managing to merchandising basics fashion management. Mastering fashion buying and merchandising management palgrave master series by tim jackson and david shaw.
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